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Doing It Again: Spears Songs and Fairy Tale Characters, Now for Broadway

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Doing It Again: Spears Songs and Fairy Tale Characters, Now for Broadway

“Once Upon a One More Time,” a new musical combining songs popularized by Britney Spears with a revisionist take on classic fairy tales, plans to open on Broadway next summer.

If the concept sounds familiar, that’s because some of its elements echo those of other Broadway shows: The new musical “& Juliet” is a revisionist take on Shakespeare that includes several songs popularized by Spears (“Oops! … I Did It Again” is featured in both shows); the musical “Into the Woods” posits new ways of seeing fairy tale characters (including Cinderella, who is in both shows); and giving new agency to famous female figures is at the heart of “Wicked,” “Six” and the upcoming “Bad Cinderella” (which, obviously, also features the slippery-slippered young woman).

“Once Upon a One More Time” imagines a sort of book club of fairy tale women who read “The Feminine Mystique” (yes, the Betty Friedan feminist classic) and are inspired to rethink their happily-ever-afters.

The show has been in development for years, backed by James L. Nederlander, the president of the Nederlander Organization, which owns or operates nine Broadway theaters. The show has had its share of turnover and tumult — several different directors have been attached over time, an announced out-of-town production in Chicago was delayed and then canceled, and a production last winter at the Shakespeare Theater Company in Washington was greeted by sold-out-audiences but unimpressed critics.

Now, the show is ready for its next chapter.

The producers of “Once Upon a One More Time” said Friday that the show will begin performances May 13 and open June 22 at the Nederlanders’ Marquis Theater. Those dates mean that the show will be part of the next theater season — not this one. (Summer openings are unusual but not unheard-of on Broadway: A musical adaptation of “Back to the Future” is also planning to open next summer.)

“Once Upon a One More Time” is being directed by Keone and Mari Madrid, a married hip-hop dance team making their Broadway debuts, assisted by the British director David Leveaux, a five-time Tony nominee who is credited as a creative consultant. The show features a book by Jon Hartmere, who previously wrote the screenplay for “The Upside” and was one of the writers of the Off Broadway musical “Bare.”

The musical is being produced by Nederlander and Hunter Arnold; it is being capitalized for $20 million, according to a filing with the Securities and Exchange Commission. Spears’s fan club is being given first access to tickets.

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