HOAX drop 17-track album ‘b?’ | New Music

‘b?’ is the highly anticipated debut concept album from HOAX, derived around the concept of being vs. doing. The duo tackles the concept of “If all you are is what you do, how can you ever be?” in a glowingly original way, and we feel that HOAX are certainly BEING themselves to the highest degree.

Talking about the new album, Michael Raj shares: 

“Behind all the facades we put up, under all the masks we wear – there we are: Ourselves in Being form. It used to be very hard for me to explain what it meant ‘to be’ to other people. And believe me – I know I am not original in this line of questioning. For God’s sake, we all know what Shakespeare said through Hamlet, but as the album developed, it became clear to me that ‘being’ is synonymous with ‘peace’. And that peace looks different in everyone’s mirror. It starts with self-reflection, and never ends with anything other than life devotion to your truest form. I’ve said it so many times throughout our career, but if there is anything you take away from listening to HOAX and this album, it’s to please prioritize your peace. We are only here for a moment in the blip of infinity, and during that blink, our peace and being will always be under the scrutiny of the randomness and chaos of life. Perfect the art of sitting still, to know yourself, show and embody empathy, and be authentic to your peace.”

For fans of Her’s and Kid Bloom the duo hail from Houston, Texas, and the pairing derive a mixture of alt RnB and more nostalgic sounds akin to 70s Motown. HOAX’s commercial sensibilities always come to the fore and they do so in ‘b?’ more than ever.

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