Ina Shai releases heart-warming single “Touch” | New Music

Slovenia-born singer-songwriter Ina Shai moved to London at an early age to study music. This move allowed her to develop as a songwriter and a musician, crafting her own signature sound. Her music blends soulful vocals and heartfelt instrumentation together, a powerful combo that has gained her 8 million views across Spotify and Youtube.

She’s now returning with a new infectious offering “Touch.” The track features a colourful melting pot of heartwarming synths, playful percussion and infectious backing vocals. Her own divine vocals land on top of this colourful background, taking centre focus with her irresistible pop sensibilities. Ina Shai’s visuals and music works hand in glove, as seen in her latest music video, proving that she is certainly an artist on the rise.

Speaking about the single, she says: “I loved performing the song live and it really took me by surprise how much people loved it too. I’d never have written the song if I was writing for myself as this song is very different to the music I was releasing at the time. I really didn’t have any filters when writing it so I think this song shows a very different side to me. A more playful, sexy and sensual side which I never showed in my music before. That’s why it also took me so long to gather the courage to release it. Especially the music video which 100% represents the song and myself. I allowed myself to dance and express myself through movement, something that feels really natural to me but somehow I wasn’t ready to share with the world up till now. Being a powerful woman who is confident in her body and in her femininity is nothing to be ashamed of but should rather be encouraged and celebrated.”

She received huge praise for her work. The release of her debut EP ‘Overload’ in late 2016, saw her became ‘Artist of the Week’ on BBC Radio Introducing London and has also been selected for a private writing camp with multi-platinum songwriter Carla Marie Williams (credits Beyonce, Britney Spears, Naughty Boy, Girls Aloud). With so many accolades achieved already, we can see her quickly reaching the top. 

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