XO Team are force to be reckoned with on TikTok. Only after a year and a half, they are the most successful and popular TikTok house in the world and they’re expanding outwards into music. Their latest single ‘Reason,’ is a playful, summertime bop. Drums smash through the mix creating an infectious groove and work hand in glove with a melodic thudding bass and synth. This provides the perfect foundations for their vocals to dance on top of. The track is performed by the females in the XO Team, in a hope to promote women’s independence. Their vocals are silky smooth but tinged with emotion, boldness – this tone working well with vocal melodies that ebb and flow between each other.
Speaking further about this, they share: “We have a very diverse fan group, just like our team, we are from all over the world, together we want to show what we can do, who we can be. It doesn’t matter where you are from, if you have the will, you’ll make it anywhere. We are so happy to see our fans doing the dance for our song ‘Reason’, love you guys.”
The music video showcases how their music works hand in hand with their image.
However, if you’re not sold already you just need to look at XO Team’s numbers. The track already boasts over 200 million views on TikTok, 2.5 million views on YouTube and countless streams on all other platforms. The XO Team’s previous creative ventures have resulted in them collaborating with Coca-Cola, Levi’s, Lacoste, Pepsi, Lay’s, Samsung, and over 150 other brands – so we can’t see where their musical venture will take them. Whilst summer is near ending, the XO Team have grasped the sunshine and pulled us back to the start.